Photography by Jordan Baum

General Job Cover Letter

Consider this my Cover Letter

Hi there! My name's Jordan. Nice to meet you. Let's take a scroll together.

Excuse whatever that look is on my face. This was the only picture I had of myself with my helmet while I was in Nepal.

I'm a Philadelphia native

I grew up right outside the city, spending my childhood in Upper Darby, Wynnewood, and Cherry Hill. On a normal weekend you could find me taking the MFL or riding my bike into the city, camera slung on my side. When it was time to go off to college I stayed close, attending The College of New Jersey before transferring to the University of Pennsylvania. Since graduating in December 2017, I've spent my time road tripping, reconnecting with friends and family across the country, and fixing up my 1997 Suzuki Bandit 1200s.

My Philly Facts

  • Best views: Drexel Park, Art Museum steps, Ben Franklin Bridge pedestrian walkway, Belmont Plateau, City Hall observation deck 
  • Favorite people watching spot: FDR skate park 
  • Best ramen: Cheu Noodle Bar
  • Best cheesesteak: Jim's on South Street
  • Best bars: Time (great live music), Bob and Barbara's (can get old, but fun music and cheap drinks), Frankford Hall (Nice atmosphere to catch up with friends, play games, and drink German beer)
  • Where to take your date: Shofuso Japanese House and Garden

I work hard and drive results

Job logos
Consultant
Consultant

- Helped create digital native consumer textile brand from scratch, encompasing product development to brand personality 

- Engaged potential users to create thorough customer journey map

- Refined end product through intensive interview process and competitive analysis

- Created go-to-market strategy and media launch guide

Visual Content Creator
Visual Content Creator

- Assisted creation and implementation of "Wharton Story" school branding campaign

- Created visual content for various Wharton and University outlets, including the ~350,000 core followers of UPenn social media accounts

- Promoted adoption of new media channels to engage users, such as Instagram stories

Sales Strategy Analyst
Sales Strategy Analyst

- Collaborated with Trade Promotions Manger to support the Roc, Lubriderm, Aveeno and Clean and Clear Brands

- Rewrote Excel based toolkit, leading to increased efficiency, accuracy, and correction of $4.6MM accounting error

- Identified retailers chronically over forecasting shipments, reducing future liquidations by approximately $500,000 annually

Consultant
Consultant

- Generated new service offering, a food delivery option, to address sales underperformance in low traffice area

- Spearheaded data collection and tailor fit marketing campaign, including PPC on Facebook and Instagram

- Oversaw service launch, collecting feedback for further service refinement

- Produced film showcasing new service, effective in educating target market

Research and Content Intern
Research and Content Intern

- Conducted original research and analysis of US immigration policy, specifically its impact on the economy

- Assisted social media team in crafting long term and daily messaging (Twitter, Facebook)

Along with these business centric roles, I have extensive experience aiding political offices and campaigns - including U.S. Senator Cory Booker, Congresswoman Bonnie-Watson Coleman, N.J. Assemblyman Reed Gusciora, and Philadelphia City Councilwoman Cindy Bass. In these offices, and under the academic tutelage of former P.A. Governor Ed Rendell, I've gained valuable insight into psychographic profiling and individually focused message targeting. I also run, manage, and promote for my own photography business (that's where this page is hosted if you hadn't noticed).

TLDR: built a brand from scratch, launched restaurant delivery service, acted as brand and social media strategist for multiple organizations. The list goes on here

I play hard and drive a 1997 Suzuki Bandit 

In my spare time

I spend as much time as I can either behind the wheel (car, motorcycle, or mountain bike) or behind the camera. In either case, I love exploring near and far. Everything I do is with an eye towards curiosity and adventure. This past summer, I volunteered in Nepal, learned how to drive a motorcycle, and traveled through Vietnam and Thailand. Whenever I have a moment, I explore and photograph places off the beaten track, either forgotten or ignored.

I straddle the line between carefully planning, and spontaneously jumping into adventures.

I care deeply about the people in my life. I consider relationships my strongest asset. I have a strong sense of justice.  

I love interacting with people. I love listening. I love exploring in a new place and soaking up its ethos.

 Here's a collection of photos that expresses my love of adventure, people, Philadelphia, and general zest for the unknown. 

If you're looking for a creative team player, ready to smash the gong

look no further

 

Now that you know a bit about me, I'd love to get to know RevZilla. Let's keep the conversation rolling.

LinkedIn / Resume / 609-325-8400 / bjor@sas.upenn.edu